LBG – the global standard in measuring and managing corporate community investment
Creating Best Practice
LBG allows us to quantify our contribution into an easily digestible format for different audiences. For example, our LBG data feeds into our annual reports, is published on our website and used to promote our community work on social media.
We only manage what we measure. For us, using LBG was the corner stone to evaluate objectively our investment in the community.
The LBG framework allows Myer to measure and track our corporate community investment in a focused and methodical way. Through LBG, our community investment has become quantifiable, feeding into our strategic planning and better equipping us to meet our community program objectives.
LBG allows us to put in place similar metrics across the business so that we can look at how our programs are really driving value and ensure that we are collecting data as robustly as we can be.
…our membership has proved to be invaluable. When we came on board the LBG team provided expertise and guidance to help us embed measurement systems and better manage and evaluate our community programs and strategic partnerships.
We joined LBG to understand what other companies are doing and how we compare, positioning us to improve our community programs and how we measure them.
Using the LBG model gives confidence to our key stakeholders that we are using a robust, globally, recognised framework to report on community and that critically, we are measuring the impact of what we do. Because of the many tangible benefits, we have been part of LBG for over ten years.
We can really compare results, not just internal parts of Siemens, but other companies as well. This allows us to benchmark better and improve our activities.