The LBG Framework
The LBG Framework is a robust measurement standard that any company can apply to understand the difference their contributions make to business and society.
It offers companies a consistent and credible approach to measurement which enables them to benchmark against others and strategically assess their community programs.
The LBG Framework: A Snapshot
- Cash spent on donations, matched employee giving, cause related donations etc
- Cost of employee time spent volunteering in the community during company time
- In-kind products, services and facilities valued at the cost to the company
- Management costs associated with running a company’s community program
- Charitable donations - Intermittent support to a wide range of good causes in response to the needs and appeals of charitable and community organizations.
- Community investment - Longer term involvement in community partnerships to address a limited range of social issues chosen by the company in order to protect its long-term corporate interest and to enhance its reputation.
- Commercial initiatives - Commercial activities are business-related activities to support the success of the company and promote the brand. They are usually undertaken by departments outside the community function and often involve partnerships with not-for-profits.
- Middle East & Africa
- Asia Pacific
- North America
- South America
- Education & Young People
- Economic Development
- Arts & Culture
- Social Welfare
- Emergency Relief
- Number of people directly reached or supported
- Type of beneficiary supported
- Number of organizations supported
- Company specific measure
- Cash contributions made by stakeholders as a result of your involvement, such as employee fundraising, customer donations, etc.
- Time contributed by employees to a company supported activity outside of working hours.
- Foregone income can be measured, which is the open market value of an in-kind contribution as a measure of the value to the community.
- Number of employees engaged in the activity
- Customers/consumers reached
- Suppliers/distributors reached
- Other influential stakeholders reached
- Value of media coverage generated
- Impact on individuals
- Depth of impact: connection, improvement, transformation
- Type of impact: behaviour change, skills development, quality of life
- Impact on organizations
- Impact on employees: job-related skills, personal impact, behavior change
- Impact on the business: human resources, stakeholder perceptions, business generated, operational improvements, brand awareness
- Impact on the environment
- Impact on environmental behaviour
Inputs: What's contributed
The resources a company provides to support a community activity.
Form of contribution
Driver for contribution
Location of activity
Outputs: What happens
The activities delivered, numbers reached, funds raised and business-related activity resulting from the contributions made.
Number of people helped, activities held etc.
Additional funds raised e.g. by employees.
Media coverage, awareness among customers.
Impacts: What changes
The changes that happen to individuals, organizations and the company, in the short or longer-term, as a result of the activity.
Type of impact on individuals
Depth of impact on individuals
Impact on organizations
Impact on employees
Change in business performance
Change in environmental behaviors
Change in the environment e.g. ecology