The LBG Framework

The LBG Framework is a robust measurement standard that any company can apply to understand the difference their contributions make to business and society.

It offers companies a consistent and credible approach to measurement which enables them to benchmark against others and strategically assess their community programs.

The LBG Framework: A Snapshot

How
  • Cash spent on donations, matched employee giving, cause related donations etc
  • Cost of employee time spent volunteering in the community during company time
  • In-kind products, services and facilities valued at the cost to the company
  • Management costs associated with running a company’s community program
Why
The motivation for the contribution:
  • Charitable donations - Intermittent support to a wide range of good causes in response to the needs and appeals of charitable and community organizations.
  • Community investment - Longer term involvement in community partnerships to address a limited range of social issues chosen by the company in order to protect its long-term corporate interest and to enhance its reputation.
  • Commercial initiatives - Commercial activities are business-related activities to support the success of the company and promote the brand. They are usually undertaken by departments outside the community function and often involve partnerships with not-for-profits.
Where
The regions to which the community the contribution is provided:
  • Europe
  • Middle East & Africa
  • Asia Pacific
  • North America
  • South America
What
The areas of the community the contribution supports:
  • Education & Young People
  • Health
  • Economic Development
  • Environment
  • Arts & Culture
  • Social Welfare
  • Emergency Relief
Community Benefits
Quantifiable data on what resulted in the community from an investment:
  • Number of people directly reached or supported
  • Type of beneficiary supported
  • Number of organizations supported
  • Company specific measure
Leverage
  • Cash contributions made by stakeholders as a result of your involvement, such as employee fundraising, customer donations, etc.
  • Time contributed by employees to a company supported activity outside of working hours.
  • Foregone income can be measured, which is the open market value of an in-kind contribution as a measure of the value to the community.
Business Benefits
Quantifiable data on what the business got back from the investment:
  • Number of employees engaged in the activity
  • Customers/consumers reached
  • Suppliers/distributors reached
  • Other influential stakeholders reached
  • Value of media coverage generated
Community Impacts
The changes that happen to individuals and organizations in the short or longer-term.
  • Impact on individuals
    • Depth of impact: connection, improvement, transformation
    • Type of impact: behaviour change, skills development, quality of life
  • Impact on organizations
Business Impacts
The changes that happen to employees and the business in the short or longer-term.
  • Impact on employees: job-related skills, personal impact, behavior change
  • Impact on the business: human resources, stakeholder perceptions, business generated, operational improvements, brand awareness
Environment
Measure the extent of improvement to the environment through direct intervention and the impact and extent of positive changes in people’s behavior around environmental issues.
  • Impact on the environment
  • Impact on environmental behaviour
Inputs: What's contributed

The resources a company provides to support a community activity.

 

How:

Form of contribution

Why:

Driver for contribution

What:

Issue addressed

Where:

Location of activity

Outputs: What happens

The activities delivered, numbers reached, funds raised and business-related activity resulting from the contributions made.

Community outputs:

Number of people helped, activities held etc.

Leverage:

Additional funds raised e.g. by employees.

Business outputs:

Media coverage, awareness among customers.

Impacts: What changes

The changes that happen to individuals, organizations and the company, in the short or longer-term, as a result of the activity.

Community impacts:

Type of impact on individuals

Depth of impact on individuals

Impact on organizations

Business impacts:

Impact on employees

Change in business performance

Environment impacts:

Change in environmental behaviors

Change in the environment e.g. ecology

The LBG Framework is flexible.

It can be applied at a pace that works for your business.

Choose what parts to use.

Apply it at your own pace.

Big or small, your business can use LBG.

Since LBG is driven by companies, it quite simply lists what other companies have found useful to measure. That took the pain out of figuring out what my business needed to measure.

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