What is the LBG?

The London Benchmarking Group (LBG) is a group of over 100 companies working together to measure Corporate Community Investment (CCI).

It is a member-driven organisation where companies have been working collectively since 1994 to:

• Continue development of a global measurement standard - the LBG model
• Benchmark and share best practice
• Develop and refine measurement tools
• Improve management and implementation of CCI projects
• Better communicate CCI results to stakeholders with LBG centres

The model is used by hundreds of leading businesses around the world and LBG has centres in a number of key world markets including Australia, Canada, the Czech Republic, Germany and the US. Members include multinationals such as HSBC, Vodafone and Unilever, as well as major UK companies such as Marks and Spencer and BSkyB.

The LBG model provides a comprehensive and consistent set of measures for CCI professionals to determine their company's contribution to the community, including cash, time and in-kind donations, as well as management costs. The model also captures the outputs and longer-term impacts of CCI projects on society and the business itself.