Britvic - Really Wild Drinks Co. partnership with the Rainforest Foundation

Britvic’s Really Wild Drinks Company is spearheading efforts to help youngsters in Cameroon towards adult life and a formal education learning how to safeguard their homeland and build a better future, via a donation to RFUK communicated on Really Wild Drinks cans.

Britvic's investment:

£25,000 cash

Project Achievements:

This is the biggest ever corporate donation to the charity and has funded a programme opening up schooling to the Baka Pygmy pupils, furnishing them with lessons for life and the confidence to stand up for their rights. Britvic are now running a blog to keep employees updated on the project.

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Next Event

What: Getting Started Workshop 18/08/2010

When: 18 August, 2010

Location: Corporate Citizenship, Holborn Gate, 330 High Holborn, London. WC1V 7QG

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LBG : About the LBG : Guidance

Guidance

The following guidance on applying the LBG model is freely available

1. A summary document outlining the LBG model and how to use it to measure the investment that a company makes into the community. This volume concentrates on the ‘input’ side of the LBG model to help users assess the totality of their investment into the community. It provides an introduction to the core concepts of the model giving guidance on a range of specific measurement issues.

2. In 2009 LBG took a step forward in the measurement of outputs and impacts across the commmunity programme. A report on the methodology that was developed is also available here.

3. The development of the LBG model was recorded in two books that Corporate Citizenship developed with Charities Aid Foundation. These are now combined in a single volume and also available to download here.